About Me

Expert creative leader with entrepreneurial spirit and proven experience across graphic and web design as well as impactful promotional campaigns. Amicable and talented business partner with extensive experience steering multi-faceted, fast-paced departments in corporate settings as well as singular ventures and projects. Highly adept at collaborating with senior stakeholders to ensure project alignment with corporate initiatives. Known for liaising with core business units and leading cross-departmentally to meet and exceed outcomes while meeting various organizational objectives. Excellent at fostering and fortifying business relations with all staff of all levels and external vendors. Effective communicator and trusted advisor who transforms strategic planning into actionable initiatives with tangible results.


Ed Wilder
San Francisco & Bay Area


Self Employed

Creative Direction, Design & Web April 2014 - Present

  • Lead clients through creative development regarding various hands on projects, including brand consultation, campaigns, promotions, as well as graphic and web design.
  • Guarantee delivery of timely and high-quality media that exceeds client expectations while meticulously aligning with industry best practices.
  • Primary point of contact for diverse clientele, ranging from architects and designers, to politicians and food manufacturers.
  • Liaise between designers and web developers at local agency, spearheading all technical communication.
  • Guide clients through reverse design of their websites, ensuring search engine optimization and visibility.

Hornblower Yachts Inc

Art Director April 2008 - January 2014

  • Developed, launched and maintained creative direction of a variety of brands.
  • Oversaw campaigns and brand identities, including supporting ads, brochures, direct mailers, web sites, landing pages and email promotional strategies.
  • Designed new business bids and potential marketing materials that helped the company win new business including the Niagara Falls Cruises Tours.
  • Introduced new processes and procedures to streamline work flow while supervising and training junior team members.
  • Enhanced performance, project transparency, and quality three-fold by recalibrating project flow and organization.
  • Appraised and planned annual departmental budgets to ensure optimal operation and targets were met or exceeded.
  • Selected and trained junior staff, transforming new employees into self-sufficient and successful designers across fast paced and challenging environments.
  • Collaborated with marketing and design teams on new business proposals, including winning proposal for Niagara Falls Cruises Tours account.


Senior Graphic Designer January 2006 - April 2008

  • Drove creative team, including up to 16 designers for nonperishable product divisions at Safeway.
  • Successfully revitalized multi-market product sales inserts across four month time span.
  • Created and presented client solutions to clients while executing artistic direction of photoshoots.


Biggs-Gilmore Advertising | Copper Advertising July 2003 - December 2005

  • Supported clients across conceptual design involving print, advertising, and web.
  • Steered organization and art direction for many fashion and food photoshoots involving mid-west based retailer, Meijer.
  • Collaborated with senior stakeholders to design and roll out corporate campaigns, graphic design and client presentations.
  • Primary point of contact for brochure, advertising, identity, brand and web site creation, including supervision of photographers and illustrators.
  • Successfully navigated many small agencies, delivering personalized approach to all design components, including project quotation, vendor relations, design, and release.


Ferris State University

Visual Communications August 1996 - May 2000

Ferris State University

Printing Technology August 1995 - May 1996


Creative Design & Direction
Print, Web & Dackaging design
Conceptual Thinking
Client Relations
Team Management & Training
Time & Budget Management
Typography, Color & Pre-press
Adobe Creative Suite
Photoshoot Direction
HTML, CSS & Flash
English-German Bilingual

Get In Touch.

Ready to talk creative? Send me an e-mail: edwildersf@gmail.com